Saturday, August 8, 2015

Play! by Sephora - New Subscription Service Coming Soon!

Sephora is starting it's own subscription box, for $10/month. This box will contain fix deluxe samples, and be curated according to a theme. Similar to Birchbox and ipsy. With the variety of brands they have access to, this should be a great box. According to Women's Wear Daily, the first box will include Sephora Collection Rouge Infusion lip gloss in Peony, Marc Jacobs Beauty gel crayon eyeliner in Blacquer, Ole Henriksen Sheer Transformation Face Crème, Bumble and Bumble's Hairdresser's Invisible Oil and Glamglow Supercleanse facial cleanser.

The "Play! By Sephora" boxes will roll out in Boston and Columbus and Cincinnati, Ohio in September. I believe these are the test markets, then they will roll out to other cities later in 2016. I hope they become available in my city sooner rather than later! I'm also curious, do you think they will include foil packets? Sephora, if you are listening, we don't need them.